William Louis Gregory

An Amateur Sport No Longer: College Football’s Transformation in the New Media Age

(Image: ESPN) What’s going on? Today, football often remains the only consistently profitable sport in a university’s athletic department (Kirshner, 2020) through the now omnipresence of massive revenue sharing media rights deals. The sport has always had a place in American society since its inception, but not always for the right reasons. Athletic departments and …

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